Software as a Service (SaaS) is now becoming the norm and standing out amongst your competition is getting harder and harder. So, what do you need to do to help your software catch the eye of a potential customer?
Define your Unique Value Proposition (UVP)
If you don’t know what makes you unique, you need to stop right now and figure that out before you spend one dollar on advertising. If you don’t know what your UVP is, how can you relate it to your potential customers?
To define your unique value proposition, you need to understand the environment your ideal buyers live in and their motivations. Why do they NEED your software over your competitor’s offerings? Without knowing what they need, you can fall flat and they will move on.
Give your Customer something they didn’t know they needed
In our experience, potential customers come to us with their list of must-have features and Yes, we do that, but did you know that we can also do this?! Now they are engaged and excited to see how the software solution can work for their unique business workflow.
Your Customers can be powerful Advocates
Do your customers rave about your software? This can be a very powerful sales tool. We are often so close to our product that everything we do is routine to us, but a customer may see a certain feature as something that stands out and really sets you apart. Ask for reviews, referrals and use cases, these are gold! A customer as an advocate for your business is the highest honour.